You know how frustrating it can be when you are trying to automate a marketing system - like getting an opt-in form to talk to your email system or getting your newsletter to post regularly with minimal maintenance ? And how hard it can be when you want to organise automated responses or streamline communication to help visitors find what they value most.
What I do is advise on how to make these things work, and I offer training material to help you to become an expert, too.
basis brick laying for creating contact intimacy
to challenge the status quo of your mailing lists
to custom tailor your contacts web experience
Challenge the status quo your mailing lists through conversion webdesign of landing and email sign-up pages for list building. With conversion optimised webdesign we think of landing pages, welcome Sequences, sales pages, webinar registration pages, opt-in pages, product offerings, squeeze pages, Training series, One Time Offer pages, Conversion optimised Quiz pages, Customer Checkout pages...and many more.
Start simple with email signup and auto responders to convert visitors to grow your list. Design, build and launch marketing campaigns accordingly. Create intimacy with your contacts through email sequences, one-to-one communication and intelligent behavioural based emails. Ignite automations (sequences of actions and/or emails) based on contact & behavioural data. Implement automations that segment your audience and track your contacts engagement, scoring and purchase readiness.
Designing & implementing personalised banners, product recommendations, opt-ins, contact forms and content to be displayed on your website for 'each user individually'. Presented dynamically based on his behavioural profile and segment. Web Personalisation allows to dynamically adapt your messages, content and offers to your visitors needs and expectations. Show light boxes, opt-in forms, exit intent forms, two step or multiple choice opt-ins, etc.. and determine the posts and pages where they should be displayed on and who to target. Learn to create tailored experiences for different segments of your website visitors.