Marketing Automation Coach Johan Claeys
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Email Service Providers : MailChimp or ActiveCampaign?

There are more than a handful of email service providers nowadays and it often gets to be confusing given the close similarities among them. A wise internet marketer would benefit from taking a little time to get all the details and examine each one so you can do a proper comparison. Here, you will find out more about two such tools – MailChimp and ActiveCampaign. These are two of the most popular email service providers today. Compare them using the similarities and differences detailed below:

Email Service Providers : MailChimp

MailChimp lets you send newsletters, manage subscribers, and monitor your campaign statistics easily. It is capable of automatic management of new sign-ups, as well as un-subscribes and bounce-back.This tool provides a holistic solution while providing full transparency to its users. You can monitor campaigns, track emails, see click-through rate stats, create customized reports, and manage subscribers. It allows the users to make personalized templates and/or use their available pre-made campaigns and designs.You can get this autoresponder on “Freemium,” a package with zero financial commitment that allows you to send as much as 12,000 emails to two thousand subscribers per month.It also has a mobile app which is useful in sending, coordinating, and monitoring all of your campaigns anytime, anywhere. The app also includes several guides and tutorials to assist you in different ways.

Email Service Providers : ActiveCampaign

ActiveCampaign is a user-friendly marketing tool for businesses. It features different tools created to assist small to mid-sized enterprises secure, retain, and engage current and potential customers. The platform allows you to let your new contacts be updated with the post-sale processes of your company. It also gives substantial added value at any stage of the business cycle.This autoresponder is known for its efficient messaging and email features. It is a web-based tool that is capable of doing more than just the basic tasks. For instance, it can beat out competition with its feature of tying both messaging and email capabilities into one automation platform. It also has sales automation and built-in CRM functions.

ActiveCampaign empowers businesses by providing them with a specialized market workflow and automatic follow-up sequences. All of these are done while monitoring the performance of numerous marketing channels.

It is integrated with several other apps and services, which range from CMS apps, analytics, accounting, sales, lead generation, and support. This means that no matter what field or industry your business is in, you can take advantage of this autoresponder’s features.





Free to $234
(Varies on number of subscribers and subscription type)

$9 to $149 per month

Ease of use

Very easy
(Beginner to advanced)

(No training required)

Best suited for

Small to mid-sized businesses, freelancers, large companies, non-profits, public offices

Small to mid-sized businesses, freelancers

Free option


Free demo available

Contract period

1 month (minimum)

1 month (minimum)

Event Management




Total integrations: Over 560 (examples: Leadformly, Gmail, Salesforce, Outlook, Oracle, Netsuite, SugarCRM, Zapier, Microsoft Dynamics)

Total integrations: Over 600 (examples: Leadformly, Gmail, Salesforce, SugarCRM, Zapier)


Email automation based on client behavior and preference

Marketing automation, client engagement automation

Take a good look at our comparison table above. Carefully weigh which needs you have to prioritize to help your business succeed. Both autoresponders are rated high among user reviews and each carries its own strengths and weaknesses. Identify your needs and priorities to come up with a decision on which one would bring you the best results.

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About the Author Johan Claeys

I am a fluent multilingual Digital Automation Specialist, focused on listening to needs in terms of digital marketing. Interfacing with clients to help them with their online marketing, working with the client to nurture their customers via robust systems for collecting and managing emails. Via carefully thought-out Lists, Tagging and Automations helping to turn a jumble of emails into a valuable Contact Directory where contact is maintained without spamming.

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