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“If you know your campaign goals, you give direction to what you want to achieve and measure through your email marketing efforts. Lay out the right stepping stones to reach your goals and make sure in the process your subscribers' achieve theirs. The degree in which you overlay your subscribers goals roadmap onto your maps' campaign goals will be determinative for the success of your email marketing efforts.”
In this guide, You Will Discover:
What is a stepping stone
To lay out stepping stones one must firstly know where you are trying to go. Let’s start discovering first what a stepping stone actually is or is not.
Why email autoresponder sequences
Understand how email autoresponder sequences help you deepen the relationships you have with subscribers and understand the techniques used to enhance value to them .
How Stepping Up Your Stones
Discover how you can help your subscribers step up stones and why automating responder sequences are core if you want to move people towards campaign goals.
Campaign goals and campaign goal ideas
Putting campaign goals give direction to what you want to achieve with your email marketing. Discover some campaign goal ideas for your business to get you inspired.
About the Author: Johan Claeys
Johan Claeys helps business owners train their staff to think strategically when it comes to email marketing and marketing automation. Working together on developing a real route with clearly defined stepping stones so that everyone understands the objectives, by bringing team members into a training process that allows them to move at their own rate, but all in the same direction.
A Fully Updated Guide on ...
Building The Stepping Stones To Achieving Your Campaign Goals
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