Marketing Automation Coach Johan Claeys
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Email marketing - watch out for GDPR!

The deadline to comply with the General Data Protection Regulation (GDPR) is almost here, but many businesses either haven’t taken any steps or aren't even preparing to become GDPR compliant. Neglecting to act accordingly in gearing up for this new data privacy regulation would have an adverse effect on businesses. Organizations that process personal data of EU citizens could face fines of up to 4 percent of their global annual revenue if they are not compliant by the May 25, 2018 deadline.

But, what is GDPR?


[The GDPR] was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy." 

The purpose of this directive is to streamline data privacy across Europe and put in place new privacy protections for its citizens. If your business offices are in Europe or if you have subscribers who reside in its states, you need to be GDPR-compliant. 

As you finalize your GDPR compliance strategy, you should be thinking not only about how you can be compliant with the regulation, but also how you can avoid creating extra work for yourself and your team in the process. One area that is very much dependent on using personal data in their everyday work is email marketing. 

What about email marketing? 

So, marketing Technology is the key to adhering to these regulations. The business has to have a successful marketing technology stack – Content Management System, Marketing Automation Platform, and Customer Relationship Management – working together seamlessly. 

Next step is letting your ‘Email Marketing Automations‘ contribute to unprecedented productivity for GDPR compliance and saving you in terms of time and resources, while significantly reducing risk, and respecting rights outlined by GDPR. The GDPR stipulates that businesses need to “implement appropriate technical and organisational measures” to be able to “demonstrate that processing is performed in accordance with this Regulation”. 

What processes can you 'automate'

The technical measures in the form of automations that will help you cover some of the fundamental rights under GDPR are covered in a free eBook, called "Email marketing - watch out for GDPR! "

 In this eBook you can read more in detail how your organisation can boost GDPR compliance and save in terms of time and resources by using email automation.

Get this eBook. Eight, Email Marketing Automation ideas are covered in detail to help you comply with GDPR!

Eight, Email Marketing Automation ideas that help you comply with GDPR!


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About the Author Johan Claeys

I am a fluent multilingual Digital Automation Specialist, focused on listening to needs in terms of digital marketing. Interfacing with clients to help them with their online marketing, working with the client to nurture their customers via robust systems for collecting and managing emails. Via carefully thought-out Lists, Tagging and Automations helping to turn a jumble of emails into a valuable Contact Directory where contact is maintained without spamming.

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