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“Segmenting in email marketing is all about the process of defining and subdividing your subscribers into clearly identifiable segments with similar needs, wants or demand characteristics. The process of getting to know your subscribers, so that you can make informed decisions on who, how and when to send emails”
In this guide, You Will Discover:
The need to know the contact
Learn about basic market segmentation of your data that help you know your contacts. Behavioral, demographic, psychographic, geographical differences, interests and wants.
How ESP's differ in segmenting
Understanding the difference in segmenting between contact- and list-centric email service platforms. Three properties you need in your email system to apply good segmentation.
Segmentation versus Segments
Planning your mail campaigns by extracting a segment of your contacts that fit campaign objectives. Looking at key concepts when ‘tagging’ contacts.
When and where do you start segmenting
Looking at ways you can organise segmenting. How does it work. When and where do you start segmenting your subscribers.
About the Author: Johan Claeys
Johan Claeys helps business owners train their staff to think strategically when it comes to email marketing and marketing automation. Working together on developing a real route with clearly defined stepping stones so that everyone understands the objectives, by bringing team members into a training process that allows them to move at their own rate, but all in the same direction.
A Fully Updated Guide on ...
the process of defining and subdividing your subscribers into clearly identifiable segments.
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