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This guide is for anyone looking to improve their online marketing.
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“Understanding how email storage systems map field data, process and store collected contacts' email address details in tables is your guarantee to better address them later".
In this guide, You Will Discover:
The database types
Collected details from lead generation forms are stored in databases. Let's have a look at the database types for storing.
The intricacies of matching fields
If you import data from a spreadsheet into an email marketing app you will need to match names. However, there are some important pitfalls we need to cover.
Working contact- or list-centric
Understanding contact-centric and list-centric email storage systems. What is the difference and which one do you need for your business.
Examples of automated storage
A few practical examples on the process of mapping field data and automated storage in email storage systems.
About the Author: Johan Claeys
Johan Claeys helps business owners train their staff to think strategically when it comes to email marketing and marketing automation. Working together on developing a real route with clearly defined stepping stones so that everyone understands the objectives, by bringing team members into a training process that allows them to move at their own rate, but all in the same direction.
A Fully Updated Guide on ...
on how you can make working Opt-in or sign-up lead generation forms for your business to start collecting emails.
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