Marketing Automation Consultant | Johan Claeys
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STRATEGIC FUNDAMENTALS COURSE

How to segment your email contacts

How To Segment Your Email Contacts

Segmenting in email marketing is all about the process of defining and subdividing your subscribers into clearly identifiable segments with similar needs, wants or demand characteristics. The process of getting to know your subscribers, so that you can make informed decisions on who, how and when to send emails

In this course, You Will Learn

The need to know the contact

Learn about basic market segmentation of your data that help you know your contacts. Behavioral, demographic, psychographic, geographical differences, interests and wants.

How ESP's differ in segmenting

Understanding the difference in segmenting between contact- and list-centric email service platforms. Three properties you need in your email system to apply good segmentation.

Segmentation versus Segments

Planning your mail campaigns by extracting a segment of your contacts that fit campaign objectives. Looking at key concepts when ‘tagging’ contacts.

When and where do you start segmenting 

Looking at ways you can organise segmenting. How does it work. When and where do you start segmenting your subscribers.

TAKE THE
COURSE

Topic: How to segment your email contacts

19.99

/course 

  • Solopreneurs and small teams 
  • One Person, One Course Access
  • Unlimited Access to this Course
  • Paper Plane
    Course From the 'Strategic Fundamentals' Series
Basic

Simple, fast and effe​​​​ctive flexible move

89.99

/mo

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen
private

Simple, fast ​​​​and effective flexible move

289.99

/mo

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen
Basic

Simple, fast and effe​​​​ctive flexible move

89.99

/mo

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen
private

Simple, fast ​​​​and effective flexible move

289.99

/mo

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen