Instapage a Powerful Landing Page Platform For Marketing Teams & Agencies



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Instapage Landing Page Building Person

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Discover the power of Instapage  with a 14 days free trial access with all features from non-Enterprise plans. 

* This is an affiliate link helping me earn a small income for recommending this solution. If you like this review you can support me in my continuing journey of evaluating marketing solutions by using this affiliate link. 

In this long-form review page you will find insights about the Instapage Landing Page platform combined with my experiences. I wanted to give an in-depth review of this solution so you can compare my findings with other landing page solutions you might consider. Look at this review as an informative piece of content helping you in your decision process for purchasing a landing page solution.

In this tutorial video I will focus on building a homepage as landing page. A pop up with an opt in form will be provisioned on the homepage for people to collect an ebook. Special attention is given to mobile web display, team collaboration and integrating your campaign.

The creation process

Instapage is a rapid page building solution with a lot of templates to pick from to get you going in no time. I started as from a blank template to start building from scratch. A very stable environment, Pixelsharp in its usage and where aligning objects feels like working in Google Draw.

Great building experience even if some wysiwyg features for layout, positioning and animating elements needed to be circumvented by adding some basic CSS on the elements. But overall, starting  with sections, Images, buttons, title, paragraph text, …elements was a no-brainer. With version history, it’s comforting to know that during the creation process you can fall back to previous version any time. So my page was build in no time and that is how it should.

popup lead magnet

Also creating the opt in, cfr. image with vertically displayed form fields was straightforward. As a challenge tried to orient the form fields horizontally and found out that you needed some javascript in the HEAD of your document to make that work. 

It's no exception for Instapage to have landing page elements muddled when displayed on mobile. Mobile editing however was fast to get objects realigned for proper display. You will find a time-lapse of that editing work in the tutorial video.

Team workspace and collaboration

Team workspace is one push of a button away. You decide on sharing the link of your landing page through email to any team member for commenting. Once email invite accepted they gain live commenting access to the page. You can compare this feature with the commenting and collaboration features available in Google Docs. Where just like in Instapage comments can be indicated as resolved.  Really powerful stuff!

page commenting

Integrations to Connect your Campaign

Installing a plugin for WordPress or Drupal will enable you to publish your Instapage landing pages onto your Content Management System instead of the Instapage server.

On page level lots of solutions are supported for integrating Instapage. You can connect with email automation systems, crm or web applications the like. Once your integration is set up, you can use API keys to connect your opt in forms to provision systems with submitted form data.

However take note that subaccounts in Instapage are only for organisations that keep their different client files in different accounts! 

instapage API key and url

“Guaranteed to Increase Your Conversion Rate”

The Most Powerful Landing Page Platform for Marketing Teams & Agencies


A very short learning curve, pixelsharp in its usage and an environment where aligning objects feels like working in Google Draw. But most liked the team workspace and online collaboration features for evaluating projects with team members and/or customers. It’s comforting to see a great support for connecting your pages with multiple email automation platforms and web applications. Creating multiple versions of pages is a no-brainer and advanced dashboards will report your conversions and A/B testing. Overall a very promising solution that is worth your time to look at, to say the least.


The Good Stuff
  • Great as Team workspace and collaboration platform

  • You can organise multiple subaccounts​

  • Easy secure Web application Integrations to Connect ​

  • Advanced conversion dashboards and A/B testing capabilities
The Bad Stuff:
  • Could do with more 'out of the box' wysiwyg features for layout, positioning and animating 

  • HTML,CSS and Javascript Coding skills are required for pages and opt-in forms to work.

Review Summary

Product Name:


Product Type:

Landing Page Builder


Starts at $68/month 


This review summary provides everything at a glance and makes it easier for impulse buyers to get what they want and move right on to the purchase.

* This is an affiliate link helping me earn a small income for recommending this solution. If you like this review you can support me in my continuing journey of evaluating marketing solutions by using this affiliate link. 

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