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Why choosing the right email service platform is vital

Learn how to determine the right budget in accordance to the functionality you need for your business when selecting an email service provider

This guide is for anyone looking to improve their online marketing.

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    Considering The budget
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    Properties of Email Service Providers to consider
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    email sequences that help you nurture your relations
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    Execute business processes based on your contacts interactions

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Johan

"Studying, trying and testing email service providers to see how they will play a key role in helping develop your strategy is mandatory if you want to avoid mistakes from the beginning, rather than being forced to migrate from one solution to another due to lack of - or inappropriate - functionality."

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In this guide, You Will Discover:

Considering the budget

Having a look at free, low-budget and medium level solutions that host email campaign services and email broadcasting software on their own servers.

Properties of ESPs to consider

Form builder, design templates, email builder, display contact data in lists, deliverability are some of the properties covered and one needs to consider in his choice of an ESP.

Personalised sequences

Not all ESPs can create email sequences that help you nurture your relations. Consider tools that help you deliver valuable content over time that benefit your contacts.

Marketing Automation

Execute your business processes based on your contacts interactions and even do small business CRM all in one, marketing automation' solution

Johan

About the Author: Johan Claeys
Johan Claeys helps business owners train their staff to think strategically when it comes to email marketing and marketing automation. Working together on developing a real route with clearly defined stepping stones so that everyone understands the objectives, by bringing team members into a training process that allows them to move at their own rate, but all in the same direction.

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Why Choosing The Right Email Service Platform Is Vital for your business.

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