STRATEGIC FUNDAMENTALSAbout this course
The internet has grown and matured out of all recognition in the last 20 years. Internet shopping is now completely the norm. And central to much of the commercial activity is email and the collection and management of email addresses.
In this course, I am going to talk about the value of email behind the commercial activities of the internet, and give you some of the secrets of the email collection process and how marketing gurus work with the emails they collect to customise your own experience on the internet.