About this course
(Click the video above to start the training)
The database types
Collected details from lead generation forms are stored in databases. Let's have a look at the database types for storing.
The intricacies of matching fields
If you import data from a spreadsheet into an email marketing app you will need to match names. However, there are some important pitfalls we need to cover.
Working contact- or list-centric
Understanding contact-centric and list-centric email storage systems. What is the difference and which one do you need for your business.
Examples of automated storage
A few practical examples on the process of mapping field data and automated storage in email storage systems.
In this course, I am going to explain how you can add your email addresses
to an email marketing application. Or if you are still working on a spreadsheet,
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