INDIVIDUAL TOPIC
Guide

Why choosing the right email service platform is vital

1 Lesson Beginner

About this course

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Why choosing the right email service platform is vital (composite)

Why Choosing The Right Email Service Platform Is Vital

Topics Covered

Considering the budget

Having a look at free, low-budget and medium level solutions that host email campaign services and email broadcasting software on their own servers.

Properties of ESPs to consider

Form builder, design templates, email builder, display contact data in lists, deliverability are some of the properties covered and one needs to consider in his choice of an ESP.

Personalised sequences

Not all ESPs can create email sequences that help you nurture your relations. Consider tools that help you deliver valuable content over time that benefit your contacts.

Marketing Automation

Execute your business processes based on your contacts interactions  and even do small business CRM all in one, marketing automation' solution

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