About this course
(Click the video above to start the training)
Topics Covered
Considering the budget
Having a look at free, low-budget and medium level solutions that host email campaign services and email broadcasting software on their own servers.
Properties of ESPs to consider
Form builder, design templates, email builder, display contact data in lists, deliverability are some of the properties covered and one needs to consider in his choice of an ESP.
Personalised sequences
Not all ESPs can create email sequences that help you nurture your relations. Consider tools that help you deliver valuable content over time that benefit your contacts.
Marketing Automation
Execute your business processes based on your contacts interactions and even do small business CRM all in one, marketing automation' solution
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