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Topics Covered

The need to know the contact

Learn about basic market segmentation of your data that help you know your contacts. Behavioral, demographic, psychographic, geographical differences, interests and wants.

How ESP's differ in segmenting

Understanding the difference in segmenting between contact- and list-centric email service platforms. Three properties you need in your email system to apply good segmentation. ​

Segmentation versus Segments

Planning your mail campaigns by extracting a segment of your contacts that fit campaign objectives. Looking at key concepts when ‘tagging’ contacts.

When and where do you start segmenting 

Looking at ways you can organise segmenting. How does it work. When and where do you start segmenting your subscribers.