Where I help business owners train and/or their staff to think strategically when it comes to email marketing and marketing automation. Working together on developing a real route with clearly defined stepping stones so that everyone understands the objectives, by bringing team members into a training process that allows them to move at their own rate, but all in the same direction.
Basically you'll be taught implement your online marketing. Via robust systems for collecting and managing emails you will learn to nurture your contacts and turn them into loyal followers. Carefully thought-out Lists, Tagging and Automations will turn a jumble of collected emails into a valuable Contact Directory where you'll be learned to maintain contacts without spamming.
I also offer SEO fundamentals, to help clients prioritise where their attention should be on SEO in order to improve their website visibility and traffic.
You will find clear video-based educational material tailored to your needs.
The most important part is to find out what the real customer needs are. Helping to uncover those needs is a top priority. Johan provides the tools to support you in this process.
I have been working for a surgeon for some time, to help him to build an online presence and to distinguish his own particular expertise from that of other surgeons in his region. It took me some months to work out where to focus my marketing efforts, but it would have been a lot easier if I had been able to access this training earlier.
Working with Johan was a pleasure. He has an exceptional insight in business processes. His capability to analyse and improve digital flows is remarkable. Always along with the newest technologies.
Johan Claeys is a fluent multilingual strategist focused on listening to needs in terms of digital marketing. His style is purely professional and consultative. As a strategic thinker, his challenge is to implement Marketing Automations.
Broad range of interests
Johan has a very wide range of interests - mostly involving digital strategy - and the application of strategic thinking to the ordinary operations of an organisation. This allows Johan to come up with novel but robust solutions to problems.
Johan's bent is towards practicality - he offers practical solutions to both his students and his clients - strategic digital solutions that they can implement themselves with very little handholding. Look at Johan as an experienced master strategist, campaign builder, funnel builder, automation consultant and conversion specialist. The practice what you preach type.
Johan has had many years working within a corporate structure, where he was involved in team-based projects and presentations to colleagues and clients. His natural inclination towards systems means that he can present topics in a logical serial manner, so that students can easily follow the flow of concepts.