Search Engine Optimisation is all about writing stuff people are looking for, getting above your direct competition for the content on Google Searches. Competitive and keyword research will help you discover keywords that generate traffic to your website.
Organic traffic insights help you to see the real data of your website's traffic. Making small modifications to parts of your website and putting infrastructure into shape combined with SEO content strategy to generate a steady flow of qualified traffic to your site.
Consult me for SEO audits, outlining weak points on your site, technical, on- and off-page issues combined with helpful tips for improving ranking, visibility on search engines and optimizing your entire marketing strategy.