Marketing Automation Consultant | Johan Claeys
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Autoresponders are great for content marketing - 5 reasons why

These days, we hear a lot of people talking about “building your list”. What they're really talking about here is using an autoresponder to capture names and email addresses of people they can market to. This is an extremely important step into the email marketing process. If you’re truly going to build your list and have that targeted group of people who are ready to engage, you need to use this reliable tool of content marketing. Here are some of the reasons why you should consider using one.

1. It is a hard-working content marketing servant

Once set up, people on your mailing list will automatically receive pre-written emails at timely intervals. You don't even have to do anything for that first year if you don't want to. Your email autoresponder will continuously contact your subscribers.

You could tie email automation to your blog so that your subscribers will get notified by mail every time you produce new blog content. You could also automatically send updates to your Twitter, Facebook, LinkedIn, and other social media accounts.

2. It can welcome new subscribers

People signing up your email list responded with a welcome message that eventually includes free gifts, offers and/or an overview of what your content is be about.

3. It can turn visitors into faithful followers

It can help you in building relationships with your audience right after they register. Every subscriber gets a personalized experience by reading your content. And here’s the best part, it's excellent for turning your subscribers into faithful followers. By regularly, without spamming, through your email autoresponder they get a feeling that they are building this bond with you.

4. It can drip-feed tutorials

Your tutorials can be drip-fed to your subscribers at intervals that you have set in advance. After your students signup for a course they receive your welcome email, followed with the first training email (for eg. a tutorial to learn vide editing) on the next two days. Then course continuation emails with followup tutorials are sent the next 5 to 7 days. Weekly, till the tutorial course ends.

5. It can add to the impression of your authority

Building trust and authority is about sharing useful tips and providing valuable information to your followers. Autoresponders allow you to build trust with your followers through your email drip-feeds or series. Your useful lessons will appear regularly to all of your follower’s inbox--they don’t have to search through your blog archives looking for more tips and information.


An autoresponder can make your content marketing activities a lot easier. It will do most of the work for you. It will keep reaching out to your followers 24 hours a day, 7 days a week with your email. Now these emails might be sales messages or marketing messages, what’s important is that there should be a mix of good value content in there. It should be something that your subscribers will really appreciate what they’re receiving.

Are you hesitating about using responders and do you want to know if automation is good or bad for your business? Download  the free ebook here to help you decide.

About the Author Johan Claeys

I am a fluent multilingual Digital Automation Specialist, focused on listening to needs in terms of digital marketing. Interfacing with clients to help them with their online marketing, working with the client to nurture their customers via robust systems for collecting and managing emails. Via carefully thought-out Lists, Tagging and Automations helping to turn a jumble of emails into a valuable Contact Directory where contact is maintained without spamming.

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