Marketing Automation Consultant | Johan Claeys
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Is a coach the best route to email marketing automation?

Ever thought who could be your most valuable asset and ally for your business when automating your email marketing?  

In this increasingly fast-paced world, where businesses and everything around us is changing. Everyone wants to take on bigger challenges and be successful in creating and implementing their automated business solutions. There is a continuous search for ways to improve and create more market value or even dealing with increasing complexity which often results to standstill.

We get so occupied with opportunities that we overlook the changes happening around us. Most often external factors are identified as a cause. Having a coach, could help discover our skills and save time by providing insights to solutions. He could be the one, that sets focus on relevant information, on new insights in analysing our business, directing us to the right path.

The three roadblocks

There are three roadblocks that businesses need to circumvent when automating email marketing:

  • First on the list, is the lack of focus.
    Getting occupied with so many ideas but haven’t actually tried any of it.
  • Second, no strategy.
    You may have strategies... but these are not effectively outlined with marketing tactics and processes and turned into a strategy.
  • Lastly, missing a system.
    No adequate tools, no system in place that does the automation work.

Shifting from manual marketing to automated marketing requires effective implementation of strategic plans. This comes with drafting, creating time-consuming and tedious error-prone automation procedures.

In short, implementing automated email marketing is hard work and requires guidance and preparation. To lighten the process, you can take a shortcut by opting for a coach who can advice. The one that 'drives' you to prepare and taking an intermediate action.

A coach could be your most valuable asset and ally for your business when implementing email marketing. Find out why. #getcoached #intelliweb

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How can a coach help you in email marketing automation?

Business in general understand the value of communicating with customers. They know by providing regularly educational information, special offers and/or promotions they can build trust, and strengthen relationship with them.

To further leverage this business potential, a coach helps you by adding automation in the game. The coach being an expert, in businesses automation issues, cloud solutions and specialised integrator, can oversee, assist and guide you in deploying your ‘own’ system. He can guide you in choosing the right solutions combined with the right strategies, which give clear and defined results.

A coach helps you 'make it happen'

A coach is the bridge between wishing something to happen and having it happened. When achieving what you desire seems impossible, when you are in standstill or not knowing where to start he is there to guide you.

How does coaching work?

On a regular basis you will meet your coach, either in person or through internet (video) calls. Discussions will focus on the current issues you are facing, as well as the future of your business. The coaching sessions will keep you and your business on track, moving forward towards your goals and objectives. But where does focus needs to be set and what should coaching services include.

Accountability & support

A coach needs to be your accountability partner. That one person that stands on the sidelines and motivates you to meet your monthly goals and get things done. it is he who gives you ongoing support, so you can get feedback and have a second opinion on anything. As your biggest supporter he encourages you as if he had actually invested in your success.

Strategy sessions

So it is clear that coaching calls are all about you and every bit of advice will be tailored to your business, your audience and business goals. Not only will you get step-by-step guidance to conquer whatever level you’re currently struggling to pass. But, you’ll get to bounce your ideas off him and have a sparring partner who gets you and understands the strategy behind building a successful business.

Training & resources

Coaches need to be qualified in giving you live training during web calls, or able to build quick tutorials & explainer video to be shared  via email.  He is also the one that gets you solutions that are a fit to your unique problems. And if no solution or other resources that can help you. He needs to be creative and find exactly what to recommend instead. 

How long does coaching last?

It depends. Coaching can either be, a deep dive session, by month or three month. Most common is a three upto six months package. After the initial set of sessions, you may or may not extend the coaching. Also, you can have a periodically tune-up conversation to deepen your understanding of the newly acquired skills.

What is the alternative?

Well, if you choose not to be coached you can continue to market manually and work constantly by yourself. This requires setting up of reminders to keep you diligent on a regular basis to keep you on track. However, if continuing the actual path, questions remain.

  • Do you know the cost of not automating?
  • Can you quantify the missed-out 'savings' time?
  • Do you have an idea of how much revenue you lose?
  • What are the number of opportunities that you are missing by not automating
  • Where would your business stand if you would have automated

With a coach, the idea is that you receive guidance to do the hard work once and take advantage of many, by implementing and automating business processes & email marketing.

It’s all about building a system that does the heavy work for you. So, why not take a look at my private coaching services page?

Is a coach the best route to email marketing automation
Article Name
Is a coach the best route to email marketing automation
A coach is a bridge between wishing something to happen and having it happened. When achieving what you desire seems impossible, when you are in standstill or not knowing where to start he is there to guide you.
Johan Claeys
Johan Claeys
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About the Author Johan Claeys

I am a fluent multilingual Digital Automation Specialist, focused on listening to needs in terms of digital marketing. Interfacing with clients to help them with their online marketing, working with the client to nurture their customers via robust systems for collecting and managing emails. Via carefully thought-out Lists, Tagging and Automations helping to turn a jumble of emails into a valuable Contact Directory where contact is maintained without spamming.

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