Marketing Automation Consultant | Johan Claeys
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10 Marketing Magnets that help readers make a purchase decision

If you run a blog or a website, or if you have a product and a service that you want to attract more traffic in just a couple of days. Count on marketing lead magnets to help you out.

Lead magnets are often short bribes that offer a specific value and solution to a certain problem. Some lead magnets can be maximised in as short as 20 minutes. Lead magnets help clients make decisions. For you as the entrepreneur or web content writer to wield your influence.

The 10 most convincing lead magnets helping leads making a purchasing decision'

1. Case studies

These studies are effective lead generators. As they present facts and ask for your input in surveys and short interviews. Case studies help companies in knowing what the reader likes as product, service, or content.

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2. White papers

White papers are academic and/or technical papers. Released either monthly or quarterly, they give insights on a specific problem. By providing accurate information with authority on an issue, backed by researches data and graphs.

  • White papers are an excellent source of lead generation. Four out of five readers complete a registration form to gain access to a whitepaper.
  • It's the most-consumed form of marketing. Even more than compared to case studies, product literature, articles from industry journalists, analyst reports, company websites, webcasts, blogs, online videos, or podcasts.
  • Nearly 60% of the technology professionals pass white papers along to colleagues & co-workers. Great for gaining support from other influencers.
  • Compared to email newsletters, product literature, articles, software downloads, webcasts, or case studies it  is the number-one way for evaluating technology.
  • White papers are popular problem solvers. Great lecture to find solutions to problems.

3. Free ebooks and guides

Share what you know. The audience loves to receive free material from a company. It’s your way of exchanging your content to build prospective loyalty to your brand.

4. Testimonials

Like case studies, testimonials add dimension, depth, and truth to your claims. It is one of the most effective magnets to lead a potential client to actual purchase

You can find testimonials embedded in Video, Audio, Text, Embedded in Newsletters Whitepapers, Presentations and even Video webinars

5. Infographics

Nothing can go wrong with text and graphics combined. Aside from providing extra information on an issue, problem, or product, it widens the awareness of the clients.

6. Polls/Assessment

Engage directly with your online visitors. Only you know how to encourage your customers to participate in your email marketing. Ask yourself if it will entice your subscribers. Will they onboard with your products, services or message.

Polls are a great way to connect with subscribers. Emailing polls and online surveys give insights into your subscribers and help you in segmenting. Segmenting helps you in finding topics that are engaging.  Sending polls stands for communication to find out what your subscribers or customers actually want. Giving them the opportunity to provide you real feedback.

Give them a reason to explore your offers. Polls give you the unprecedented convenience and efficiency of direct, free engagement with your subscribers. 

7. Free trial/free sample

Same with the principle in free ebooks. Subscribers appreciate free trials and samples. Most prefer to play-safe by testing the product before doing the purchase. Do not risk losing your clients by asking for a down payment. Prepare free samples to get their attention and “help” them in their choice.

8. Sales Material.

Advertisements help a lot in making clients make decisions. With Google Adsense, you don’t have to spend much on promotional tools. Tip! Include coupons as sales material.

9. PowerPoint Presentations.

Clients love visuals and will better understand your content if you have presentations available in your website. These presentations often have sufficient information, pictures, and graphs.

10. Recorded video testimonials.

Quotes aren’t enough. Sometimes it’s better to capture people’s testimonials on video. They can help shed light on why other clients should buy your product or service, too.

Video testimonials are a powerful endorsement that promote and advertise your products & services online. By allowing potential customers to see and hear a video testimonial from a happy customers you are giving ‘social proof’ they need to make the right purchasing decision.

About the Author Johan Claeys

I am a fluent multilingual Digital Automation Specialist, focused on listening to needs in terms of digital marketing. Interfacing with clients to help them with their online marketing, working with the client to nurture their customers via robust systems for collecting and managing emails. Via carefully thought-out Lists, Tagging and Automations helping to turn a jumble of emails into a valuable Contact Directory where contact is maintained without spamming.

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