Marketing Automation Consultant | Johan Claeys
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Centre of online marketing ? Video

Here is the quick answer. Yes, video is in the centre of online marketing. The quick explanation to the answer is pictures. Pictures are getting ahold of online marketing. And forget about text. Text-only content does not work anymore. Mostly, text is for those who cannot afford to generate audio, image, or video content, and for those who are focusing on SEO.

Pictures are faster to load than an online video. Faster in delivering the intended message. Video however remains central and most effective as content type in online marketing. Picture being king for now. But not for long.

In a few years, better Internet speed will become available to everybody. Loading videos will become as fast as loading pictures. Problem solved.

You should probably know that people’s attention spans are decreasing. Videos have harder and harder to get their message across. This has nothing to do with the fact that people are becoming dumber.

It is just that, nowadays, people are surrounded with a lot of noise — a lot of distractions. You can compare it with the early days of emails. in the beginning, people were very excited to receive email in their inbox. Nowadays, checking emails has become annoying due to SPAM.

The same thing has happened to social media. Facebook became a hit, people get excited if one or two notifications already. Now, they don't bother to check their notifications of their accounts.

Mindset of people is there will always be better content. If they find a video’s first few seconds boring, they skip and will not hesitate to look for another one satisfying their need, capturing their interests.

This does not mean that you have to stop using videos for online marketing. It's not because your videos are ignored that your 10-minute video is a waste of time.

The key here is that you need to accustom yourself with the current trend. You do not need to wait for Internet speeds to improve. You do not need to wrack your head on how to make your first few seconds of video be interesting.

The solution, for you to retract the power of video marketing, is to create short videos. That’s right — short videos that only have durations of 5 to 120 seconds.

If you were paying attention to the current trend, you will notice that most of the “videos” that became viral on social media platforms are shorts. Reason why most content creators, mostly entertainers, settle on creating videos using basic tools as Giphy.

Currently, pictures are most used in online marketing tools. Nevertheless, online video content, will take the lead soon. If you want to get ahead to competition, better start skill building the creation of shorts. These are expected to be wildly popular. 


Currently, pictures are the most useable online marketing tools now. But online video content is ready to take over again soon — although, in the form of shorts. If you want to get ahead of the competition, you had better invest your time in creating content like that.

About the Author Johan Claeys

I am a fluent multilingual Digital Automation Specialist, focused on listening to needs in terms of digital marketing. Interfacing with clients to help them with their online marketing, working with the client to nurture their customers via robust systems for collecting and managing emails. Via carefully thought-out Lists, Tagging and Automations helping to turn a jumble of emails into a valuable Contact Directory where contact is maintained without spamming.

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