Newsletters are some of the most effective and cost-efficient marketing tools around. Unlike printed newsletters several decades back, today’s newsletters usually come in digital formats. +
These marketing tools are able to reach more of their target audience. Key, for a truly engaging newsletter is to keep it at the right length. It needs to be just long enough to keep your audience engaged.+
For most experts, the rule of thumb is to have about five hundred words. So a page length would thus be a right for for the reader to quickly skim through. Keep in mind that modern audiences have very short attention spans. Don't expect they will take a seat and sit hours reading and re-reading your newsletter. Make sure your writing is concise and to the point. Yet, interesting and engaging.+
Your writing style depends on the objective of your newsletter. You can achieve a number of goals with this marketing information tool. Initiating a regular contact with prospective customers, informing customers with new blog content, inviting subscribers to new learning opportunities such as webinars and online courses. You can use different types of newsletters to achieve these goals.+
Your newsletter can be formatted in http, pdf, or plain text. So format will be determined based on the type of your newsletter and objective. It would not be effective to use a plain text format for a product newsletter that’s intended to be a follow through for a launch campaign. Http and pdf formats allow you to make use of graphics and color. Http formatting however, requires some technical skills.
There are self-help tutorials and experts who can help you out with these for an affordable price and even for free.
Length of your newsletter matters and so do the elements within your newsletter. Consider your audience when determining what to include in your newsletter. Independent of length, make sure your newsletter is worth reading.
I am a fluent multilingual Digital Automation Specialist, focused on listening to needs in terms of digital marketing. Interfacing with clients to help them with their online marketing, working with the client to nurture their customers via robust systems for collecting and managing emails. Via carefully thought-out Lists, Tagging and Automations helping to turn a jumble of emails into a valuable Contact Directory where contact is maintained without spamming.